Marie François on CFX

I served as the lead creative for this international artist feature in Rotterdam, produced for Yamaha Music Europe to showcase the flagship CFX concert grand piano. As the Producer and Camera Operator, I managed the on-location logistics and cinematography, utilising a sophisticated visual style to capture the intimate connection between Belgian concert pianist Marie François and her instrument.

My work as the Editor focused on weaving together her personal philosophy, viewing music as a natural language and a crucial tool for bringing people together, into a refined narrative. The final product is a premium branded asset that emphasises the immense control and crystal-clear response of the CFX, serving as a flagship piece for Yamaha’s classical piano division.